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Thursday, October 16, 2008

Obama Makes Play for Videogamers

Yes, that is a billboard for Barack Obama in the Xbox 360 racing game Burnout Paradise. It's part of an unusual ad buy for a political campaign, and a sign that the Obama camp is leaving no stone unturned and no road untraveled in his quest for the presidency of the United States of America.

The "ads" are appearing from October 6 through November 3 and will be visible to players in 10 US states who play the Xbox games online against each other using Xbox Live. Games included in the ad buy are "Burnout Paradise," "Madden 09," "Nascar 09," "NHL 09" and "Skate".

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posted by John Good @ 4:08 PM 

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