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Sunday, September 02, 2007

Down the Gasoline Trail

This is a 1935 cartoon showing what happens to a drop of gasoline from the time it flows into the gas tank to when it is exploded in the engine cylinder. This "fantastic voyage" through a glisteningly clean Chevrolet engine is an excellent example of the soft-sell industrial ad, where the product that's being promoted is hardly ever mentioned by name:

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posted by John Good @ 10:26 PM 

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