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Thursday, April 03, 2008

Does your car label you as a Democrat or Republican?

Does the car you drive hint at your political leanings? From U.S.News:

An unscientific survey shows some distinct trends related to the types of cars voters drive. The informal survey, conducted on the U.S. News' automotive site in February 2008, garnered over 500 responses. Respondents identified as 45 percent Democrat and 42 percent Republican, with 13 percent identifying as unaffiliated or Independent. Here's what we found:

Domestic and Foreign Policy

It may not surprise you that the survey found import cars to be a more popular choice among Democrats than Republicans, with 71% of Dems claiming to drive one. But another piece of data may be a surprise -- imports outnumbered domestics even among the Republicans, where about 57% claimed to drive one. In the survey, Republicans endorsed Ford and GM cars by almost a two-to-one margin compared with Democrats, who preferred Hondas and Toyotas. Chrysler (including its Dodge and Jeep brands) appeared to be common ground, where voters on either side of the aisle were equally likely to own one.

Read the Fine Print Car Dealership Tactics Why Buy at the End of the Month? Going upmarket, however, voters in the survey again start to differ: More Democrats chose Acura, while Republicans preferred Lexus. Republicans were also slightly more likely than Democrats to drive German cars. Within the German brands, Republicans reported being partial to BMW and Porsche, while Democrats were more likely to choose Mercedes-Benz and Volkswagen.

The survey may be unscientific, but it does give you something to think about. Next time you want to know someone's political affiliation, don't go looking for a bumper sticker--check out the bumper itself instead.

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