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Sunday, February 03, 2008

Pro-Clinton push poll erupts in California

From the Los Angeles Times:

Ed Coghlan was just starting to prepare his dinner in the northern San Fernando Valley the other night when the phone rang. The caller was very friendly. He identified himself as a pollster who wanted to ask registered independents like Coghlan a few questions about the presidential race and all the candidates for Super Tuesday's California primary. Ed, who's a former news director for a local TV station, was curious. He said, "Sure, go ahead."

But a few minutes into the conversation Ed says he noticed a strange pattern developing to the questions. First of all, the "pollster" was only asking about four candidates, three Democrats -- Hillary Clinton, Barack Obama and John Edwards, who was still in the race at the time -- and one Republican -- John McCain.

Also, every question about Clinton was curiously positive, Coghlan recalls. The caller said things like, if you knew that Sen. Clinton believed the country had a serious home mortgage problem and had made proposals to freeze mortgage rates and save families from foreclosure, would you be more likely or less likely to vote for her? Ed said, of course, more likely.

Every question about the other candidates was negative. If Ed knew, for instance, that as a state senator Obama had voted "present" 43 times instead of taking a yes or no stand "for what he believed," would Ed be more or less likely to vote for him?

"That's when I caught on," said Coghlan. He realized then that he was being push-polled. That malicious political virus that is designed not to elicit answers but to spread positive information about one candidate and negative information about all others under the guise of an honest poll had arrived in Southern California within days of the important election.

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